about.

Branding is the key element for distinguishing a brand, product, or service in any market.

Branding Age unites business strategy and design, with the central goal of creating differentiation to foster preference.

In a world where the primacy of branding is undeniable and its impact on consumer behavior is profound, we fully embody the advent of the Branding Age.

Consulting leverage business opportunities with strategy and branding

Design strengthen strategic impact through visual, verbal, and sonic design

Experience activate the brand for clients and employees. Define brand culture  

Innovation create new products and services aligned with the strategy

Odin Christophe Rolland has collaborated with leading branding agencies in Europe and the United States. He has led strategy and innovation projects for AWS, Carrefour, Decathlon, De Beers, Expedia, Lamborghini, Maille, Nestlé, Roche, Uber, among many others.

His approach focuses on business optimization, with methodological innovations eliminating the superfluous to ensure complete focus on results.

An expert in semiotics, he emphasizes that a brand is primarily a symbol, an abstract reality. Strengthening the symbolic power of a brand goes beyond mere intellectual exercise, leading to a significant increase in its financial value.

Odin Christophe Rolland shares his forward-looking analyses in articles for institutions such as the University of Antwerp and the Cumulus design conferences, and for specialized publications like Transform Magazine, E-Marketing, and Bilan Luxe.

He teaches brand strategy and international marketing at CELSA Paris-Sorbonne, the University of Limoges, and the Istituto Europeo di Design in Milan.

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